Uniswap Labs adds ‘Crypto: The Game’ in its Web3 Gaming Portfolio

Uniswap Labs adds 'Crypto: The Game' in its Gaming Portfolio

Uniswap Labs, the decentralized exchange and DeFi powerhouse, has made a strategic move to expand its footprint in the rapidly evolving blockchain gaming landscape. The company has announced the acquisition of “Crypto: The Game” (CTG), an immensely popular on-chain Survivor-inspired game that has captivated the crypto gaming community. This acquisition marks a significant milestone in Uniswap’s efforts to bring more engaging and interactive on-chain experiences to its users.

Uniswap Labs Solidifies Presence in Web3 Gaming

The acquisition of CTG by Uniswap is a testament to the growing convergence between the worlds of decentralized finance (DeFi) and blockchain gaming. Recognizing the potential of this intersection, Uniswap has made a bold move to integrate a thriving on-chain gameplay experience into its ecosystem.

Crypto: The Game’s Meteoric Rise

Uniswap Labs Adds 'Crypto: The Game' In Its Gaming Portfolio
uniswap labs adds 'crypto: the game' in its web3 gaming portfolio

The Game has experienced remarkable success in its first two seasons, captivating both the core crypto community and ‘normies’ new to the space. The game’s unique “survivor-like” format, where contestants compete for a grand prize pool by purchasing 0.1 Ethereum (ETH) to join one of ten tribes, has generated a “cult-like” following within the crypto sphere. The game’s ability to attract diverse participants, from crypto enthusiasts and venture capitalists to influential figures in the industry, has been a key factor in its growing popularity.

Uniswap’s Strategic Acquisition

The decision to acquire CTG is driven by its commitment to enhancing the on-chain features user experience and fostering a deeper connection between the DeFi and gaming communities. Mary-Catherine Lader, the Chief Operating Officer at S2 Labs, expressed the company’s excitement about the acquisition, stating, “We’ve seen CTG generate a ton of excitement, and Uniswap is focused on making consumer crypto experiences more human and fun.”

Empowering the Crypto: The Game Team

As part of the acquisition, the founders of Crypto: The Game – Dylan Abruscato, Tyler Cagle, and Bryan Lee – will join the Uniswap team. This strategic move ensures the continuity and further development of the game, as the CTG team will collaborate with Uniswap to bring the highly anticipated Season Three to life.

Preserving the Essence of Crypto: The Game

Uniswap has reassured the CTG community that the game’s core game dynamics and on-chain elements will be preserved under the new ownership. The DeFi protocol has emphasized its intention to leverage its expertise in building season 3 successful to elevate the third season of CTG to new heights.

Exploring New On-Chain Experiences

The Uniswap-CTG collaboration also promises to explore new and innovative on-chain experiments for the crypto community. The companies have expressed their commitment to experimenting with social activations and developing fresh, interactive consumer crypto experiences that will further enhance the engagement within the Uniswap ecosystem.

Uniswap’s Broader Expansion Efforts

The acquisition of Crypto: The Game is the latest in a series of strategic moves by Hayden Adams and Uniswap Labs to expand its reach and diversify its offerings. The decentralized exchange has consistently unveiled new product updates, community-focused initiatives, and cross-chain integrations, solidifying its position as a leading player in the DeFi space.

Uniswap’s Foray into Live Gaming

In September 2022, Uniswap made another notable move by investing in the live game show application, HQ Trivia. This investment underscores the protocol’s interest in exploring the convergence of DeFi and interactive gaming experiences, similar to a reality show with drama, twists, and fan favorites.

Navigating Regulatory Challenges

While Uniswap’s expansion efforts have been largely positive, the protocol has also faced some regulatory hurdles. In a recent development, Uniswap was targeted with a Wells notice by the U.S. Securities and Exchange Commission (SEC), highlighting the evolving regulatory landscape in the crypto industry.

The UNI Token’s Response to the Acquisition

The announcement of Uniswap’s acquisition of Crypto: The Game has had a modest impact on the price of the UNI token, the native cryptocurrency of the Uniswap protocol. Following the news, UNI experienced a 4.5% price increase, trading at around $10.29. Additionally, the token has seen a 7% surge in the past week, contributing to an overall upward trend observed over the last month, which has resulted in a 45% price increase.

Assessing the Long-Term Implications

While the immediate market response to the acquisition has been relatively muted, the long-term implications of Uniswap’s foray into blockchain gaming could be significant. As the DeFi protocol continues to diversify its offerings and explore new on-chain features, the potential synergies between its core decentralized exchange and the interactive world of blockchain gaming could unlock new avenues for growth and user onboarding.


Uniswap Labs’ acquisition of Crypto: The Game represents a strategic moat strategy to strengthen its presence in the rapidly evolving blockchain gaming landscape. By integrating a thriving on-chain gameplay experience into its ecosystem, Uniswap aims to offer more engaging and interactive on-chain elements to its growing user base. The collaboration with the CTG team, coupled with Uniswap’s expertise in bootstrapping successful on-chain applications, promises to elevate the game to new heights and explore innovative consumer crypto experiences. As Uniswap continues to diversify its offerings and navigate the evolving regulatory landscape, this acquisition underscores the protocol’s commitment to driving the convergence of DeFi and blockchain gaming while preserving the game’s indie spirit.

Disclaimer: The information provided in this article is for informational purposes only and does not constitute financial advice. Investing in cryptocurrencies involves risks, and readers should conduct their own research and consult with financial advisors before making investment decisions. Hash Herald is not responsible for any profits or losses in the process.


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